A LIVE TRADING CHALLENGE TO ATTRACT IVY LEAGUE TALENT.

PROJECT
Prosperity

CLIENT
IMC Trading

ROLE
Concept development, creative direction, art direction, copywriting

YEAR
2023

HONORS
Bronze Dutch Creativity Award
Silver Lovie Award
Bronze Lovie Award
Bronze Lovie Award
People Vote Lovie Award
People Vote Lovie Award
Lovie Award Shortlist
Webby Awards Honoree
MET AMS Innovation Award

With competitors like NASA, Google, IBM and more, market maker IMC has had a hard time attracting young talent.

That's why we build Prosperity; a dynamic real-life simulation of financial markets. Young talents, kindled by their interests in gaming and competition, were called on to build and bring wealth to their virtual islands by trading tropical capitals like seashells, coconuts, and pineapples.