WINNING THE BATTLE FOR TALENT WITH VIRTUAL SPY WARS.

PROJECT
The Lockdown

CLIENT
ABN AMRO

ROLE
Concept development, creative direction, art direction, copywriting

YEAR
2018

HONORS
2x Cannes Lions Shortlist
3x Webby Awards Honoree
2x Gold Spinaward
4x Silver SPinaward
2x Sabre Award
Bronze ADCN Award
ADCN Award Finalist
SAN Accent shortlist
Gold Esprix Award
Silver Esprix Award
2x Eurobest shortlist

ABN Amro was losing out to tech companies for top-tier IT hires—a small, highly competitive talent pool in the Netherlands. Its image as a traditional, conservative bank wasn’t helping, either. 

It turns out that our target audience loves three things: a challenge, a chance to prove their skills, and gaming. So we created The Lockdown: the world’s first mobile AR escape room set in the year 2028, when global finances are completely digital. 

This multilayered gaming experience combined 3D interactive AR, high definition film, a 360° soundscape and real-world code to catapult IT pros into the heart of the action.