REINVENTING RETAIL WITH THE WORLD'S FIRST AI-POWERED CAR SHOWROOM.

PROJECT
The personal showroom

CLIENT
Lotus Cars

ROLE
Concept development, creative direction, art direction

YEAR
2024

HONORS
Fast Company Innovation by design award
Bronze Dutch Creativity Award
Gold Lovie Award
3x People's Lovie Award
Silver Lovie Award
2x Bronze Lovie Award
Webby Awards Nominee
Dutch Creativity Awards Finalist

In 2023, Lotus introduced the all-electric Eletre. Given a very limited geographical footprint, we had to find a way offer every prospect around the world the same personal and premium buying experience they expect from a physical showroom.

The Personal Showroom is a fully immersive digital showroom based on bespoke AI technology. Able to answer any and every question possible around the Eletre and the Lotus brand, the showroom autonomously generates a video answer sourced from a database of over 1500 high end video clips.