THE PERSONAL SHOWROOM — Reinventing retail with the world's first AI-powered car showroom.

COMMERCIAL WORK

NON-COMMERCIAL WORK

2025

Personal Project

Equality Extension

A tool to highlight and corrects gender-biased language on the web.

2019

Personal Project

The Wifi journal

Experiments with automatic journaling.

2019

Personal Project

Memories on 35mm

A personal photography project.

2017

Personal Project

Internet Dani

Collecting banners to create a journal.

2013

Personal Project

Yesterday's

Reimagening the weather forecast.

2012

Personal Project

The Big Internet Museum

Building the first internet museum.

ARCHIVE

2025

McDonald's

Fan Favorites

Launching thousands of personalized offers with AI.

2024

META

Traingineers

Getting everyone onboard the XR train.

2022

Albert Heijn

Mijn Bonusbox

Data and loyalty packaged as gamification.

2019

Polestar

.com

First iterations of the Polestar brand online.

2018

KLM

Pack Assistent

Service innovation based on voice technology.

2018

ABN AMRO

We're moving Whatsapp

Service innovation on Whatsapp.

2018

KLM

Livestream Machine

Autonomous machine fueled by livestream technology.

2018

ABN AMRO

Your neighbourhood story

Service innovation based on big data and personalisation.

2017

Tele2

Snapticket

Activation on Snapchat.

2017

KLM

BB Assistant

Film to introduce service agent.

2017

ABN AMRO

Wallet app

Film and product innovation.

2014

adidas

FIFA World Cup 2014 kit launch

Website, social and activation.

2012

GAMMA

Wallpaper guerilla

Out-of-home campaign.

2011

Albert Heijn

Disney weeks

Integrated campaign.

2010

Albert Heijn

Football cards

Integrated campaign.